Thursday, August 25, 2011

Social Media And Marketing

In the world where work dominates life, it seems it's getting harder and harder for people to find any time to create any relationships with people within their own industry or even friends. In this new world of Internet, social networking websites seem to have replaced this need for many, by providing a social networking platform that can be used anywhere from a phone on the go or a laptop at home.

The fact the accessing the internet has become so easy and that you can get it on almost any device has taken the trouble out of communicating with others during our busy work filled days. Using a short break to reply to updates statuses or even just taking a moment to look at pictures from your friend's vacation, Face book has become a way of life for most. Sites like Face book and twitter are some of the heaviest trafficked websites throughout the globe. It only makes sense that businesses should find some way to market themselves within this online world.

Social networking has created a way for marketers to gain unexpected business leads. By gaining followers, creating online contests and giveaways marketers have found that having a direct link with the customer can be incredibly valuable to their success.

Some companies such as Fishbat will handle business relations using social media. Through search engine optimization, link building, and site promotion, companies such as Fishbat Marketing draw traffic from social media sites to businesses that are looking to grow.

Businesses do not grow without relationships, so making the right friends from a related business group can give better results. Good examples for social networking through Internet are websites like Face book and Twitter. These social media websites help businesses and individuals alike build relationships with any person. Expanding your relationships with social media sites will amplify your chances of making profitable business contacts.

Black Hat Search Engine Optimization

Black Hat Search Engine Optimization
by Takara Alexis

Black Hat search engine optimization is customarily defined as techniques that are looked down upon and used to get higher search rankings in an unethical manner. Black hat SEO techniques commonly include breaks in search engine rules and regulations. A lot of what is known as black hat SEO actually used to be legit, but some folks went a bit overboard and now these techniques are frowned upon by the general SEO community at large.

These black hat SEO practices will actually provide short-term gains for the website in terms of rankings, but if you are discovered utilizing these unethical techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO really is a short-sighted solution to a long-term problem, which is establishing a Web site that provides both a great user experience and all that comes with that.

Some black hat SEO techniques are to avoid are keyword stuffing, invisible text, and doorway pages: Keyword stuffing is basically packing long lists of keywords and nothing else onto your site which will eventually get you penalized and dropped by search engines. Using invisible text is when you put lists of keywords in white text on a white background. The idea is to attract more spiders to your website and gain a higher rank. However, this will just disappoint viewers when they see the content.

A doorway page is basically a fake page that is used purely for search engine spiders. Users will never even see the page; it is a weak attempt to index a site higher.

Black Hat SEO is tempting; after all, these tricks actually do work, for a short period of time. They do end up getting sites higher search rankings; that is, until these same sites get noticed and banned for using unethical practices. It's just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.

Wednesday, August 17, 2011

The Possible Impact That Google+ Has On Search Engine Optimization(SEO)

The Possible Impact That Google+ Has On Search Engine Optimization(SEO)
by Takara Alexis

Although you can only join by invitation at this point, you've probably heard of Google+, Google's latest attempt to join Facebook and Twitter as a must have social networking tool. In the months before Google+ was launched, Google also began implementing the +1 button as a usable option for users to signify that they enjoy a specific site or page in an attempt to collect as much raw data as possible about the popularity and social value of sites and content before Google+ was rolled out for the masses. Preceding the Google+ and +1 button was the introduction of real time search, which was able to incorporate search results from Twitter, blogs and Facebook. Google, it would appear, is realizing the immense value of social media and the impact of social media on web search.

Search will continue to have a social element infused into it as the addition of the +1 button will change search results, as will live feeds from Google+ pages, much like Facebook "likes" and Twitter "tweets" are currently affecting search results by influencing user decisions due to their value as endorsements of certain sites and content.

Google definitely wants websites to implement the +1 button in their pages so that they could track and measure changes in click through rates. The +1 button will also be included on all SERPs as well as all Google+ feeds. What this means is business owners and marketers must ensure that a positive customer experience is, perhaps more than ever before, their primary focus in the hope that as many users as possible will +1 their site, and in doing so, endorse their business.

But perhaps the most interesting concept presented by Google+, and one that could potentially have a significant impact on SEO, is the "Google Circles" feature.

The "Circles" feature is interesting because it grants users the ability to share whatever they choose with specific groups, or Circles, of individuals. As Google+ users build their Circles, they will subsequently be able to see the sites that users in their circles have +1d in Google's SERPs. This has enormous potential - users will be far more likely to make a choice or purchase based on the recommendation of people they have invited to their Circles - people who they know and whose opinions they trust. Most users are going to be a lot more likely to trust the recommendation of someone they know rather than the recommendation or review from a stranger. Over time, Circles will become a lot more defined as more available user data is integrated into them - using that data to effectively market could be a powerful SEO strategy.

Basically, Google has taken the ideas behind many of their social media competitors more influential and successful features in an attempt to make search more about real people. Google+ and the +1 button are allowing users to influence online activity, and, as such, they'll have an effect on search results. How this will fully impact SEO remains to be seen, but the enormous potential of these features and their long term impact is fairly clear - site ranking methods are changing thanks to the +1 button and this will likely end up creating an altogether new method of SEO in the future.

Social Media And Music

Social Media And Music
by Takara Alexis

The internet has negatively affected the music industry through the growth in piracy using programs such as BitTorrent. While this has lead to a drop in album sales the rise of social media on the internet has had a positive impact on the music industry.

Social media lets users to communicate about their favorite bands and have more access to bands than they ever had in the past. Social media had lead to the rise of several bands in recent years which is a sure sign that social media has an effect of how bands are being discovered. The Arctic Monkeys, a UK band, rose to fame because of the popularity of their MySpace page. As more and more people went to the band's website their songs became more and more popular and word of the band spread. This type of success story is not a lone case. Social media and music work together in a special way.

Last.fm is a popular music site that encourages users to find new music. You can type in the name of your favorite band and find other bands with a similar style of music. Last.fm also keeps track of what you have been listening to and makes recommendations based on that information. The groups feature on Last.fm allows users to get together and talk about a certain band or musical style that interests them. This fosters a sense of community and people with similar musical tastes are able to communicate with each other and make recommendations to each other.

A recent music-focused social media program that is becoming more and more popular is Spotify. Spotify permits users to stream music and create playlists that can then be shared with other users. The service is free and in between every few songs there is a short commercial. The playlist share feature allows users to discover new music as well as share their favorite "hidden gems" with the rest of the world. Spotify recently integrated itself with Facebook and users can now share their favorite playlists on their Facebook profiles. Included on Spotify is a "buy" link so if you happen to like a certain track on a playlist you can be the proud owner of it within seconds. Spotify is gaining steam and will become more and more prominent as time goes on.

Social media and music are becoming more and more intertwined. People are typically very passionate about their favorite bands or artists and love the chance to express their feelings about a certain song or album with others. Social media is the perfect outlet for music fans and will keep evolving and helping the music industry create new stars.

Social Media And Marketing

Social Media And Marketing
by Tony Macari

In the world where work dominates life, it seems it's getting harder and harder for people to find any time to create any relationships with people within their own industry or even friends. In this new world of Internet, social networking websites seem to have replaced this need for many, by providing a social networking platform that can be used anywhere from a phone on the go or a laptop at home.

The fact the accessing the internet has become so easy and that you can get it on almost any device has taken the trouble out of communicating with others during our busy work filled days. Using a short break to reply to updates statuses or even just taking a moment to look at pictures from your friend's vacation, Face book has become a way of life for most. Sites like Face book and twitter are some of the heaviest trafficked websites throughout the globe. It only makes sense that businesses should find some way to market themselves within this online world.

Social networking has created a way for marketers to gain unexpected business leads. By gaining followers, creating online contests and giveaways marketers have found that having a direct link with the customer can be incredibly valuable to their success.

Some companies such as Fishbat will handle business relations using social media. Through search engine optimization, link building, and site promotion, companies such as Fishbat Marketing draw traffic from social media sites to businesses that are looking to grow.

Businesses do not grow without relationships, so making the right friends from a related business group can give better results. Good examples for social networking through Internet are websites like Face book and Twitter. These social media websites help businesses and individuals alike build relationships with any person. Expanding your relationships with social media sites will amplify your chances of making profitable business contacts.

Social Media Optimization

Social Media Optimization
by Justin Maas

These days every company is jumping into the world of social media. The problem is the company won't fully feel the benefits of social media unless they optimize their social media to work as well for them as possible. There are several ways to engage in social media optimization.

One effective way to perform social media optimization is to add functionality to your social media page. A company who sets up a plain and boring Facebook fan page is not utilizing the medium to its full potential. Adding features gets users engaged and drives new users to your page. RSS feeds, polls, contests, videos and pictures are all features that will get users engaged and prepared to interact with your company.

Another way to optimize your social media is to make sure you are listening to and replying to your users. If someone posts a problem on your wall or messages you a problem on twitter you need to reply in a timely fashion and not with a canned response. The responses should be personal and catered to the customer's problem. The strength of social media is the interaction it allows you to have with your customers. If you ignore this opportunity there isn't a reason to be on social media in the first place. Even if someone is posting a compliment and not a problem you should take the time to acknowledge them and say thank you, don't let your customers feel ignored. Social media allows your brand to become personable and tangible to the consumer, take advantage.

Social media optimization is also aided by content generation. Creating content for social media is vital to creating a viable social media plan. The content can't be boring, it needs to be interesting and shareable. If you can get your users to share your content you will expose your page to people who may not know about you or what you do. Driving this traffic to your page will increase your followers and increase your visibility. Viral content is sometimes difficult to produce, but when done properly the results are incredible.

Social media optimization is a task that takes time and is never finished. You need to constantly be on top of all of your social media and maintain your pages. The more optimized your social media plan the more effective it will be. There is always work to be done. Social media optimization is a difficult task, but it is one that is worth it.

Monday, August 15, 2011

Can We Solve Our National Debt

Can We Solve Our National Debt
by Takara Alexis

Our national debt has hit an all time high at $14.3 trillion, an amount that can no longer be ignored. Every year, Congress spends more money than the money brought in as income, which leads to a deficit in our national budget. To cover expenses and the spending habits of Congress, cash is borrowed and the total national debt is increased. To make matters worse, as the national debt increases the interest on the borrowed money begins adding to the total debt balance, pushing the nation further into financial hardship.

Each day, members of different political parties are lining up to fight for their proposed plan to manage the national debt. Republicans blame overspending on social programs such as Medicare and Social Security, while Democrats believe that under-taxation is to blame for the nation's financial calamity.

It is clear that Republicans and Democrats do not agree on the best long-term strategy for alleviating the national debt, but members of each party are apprehensive about raising the debt ceiling. Despite clear party lines, problems with taxation and federal spending are issues both sides are working to resolve. The economy will suffer greatly if no agreement can be reached about how to increase the federal income and how to balance the federal budget. Continuing on the current financial path is not an option that either political party is considering.

Regardless of which side of the political spectrum you stand on, some of the proposed ideas could leave all Americans paying for more and getting less in return. The idea of a National Sales Tax, has people of all income brackets fuming. The economy is fueled by consumer spending, so how would a "tax on consumption" be beneficial? The national debt may reduce slightly, over long periods of time, but consumer spending would slow and the number of people who need to receive government assistance for essential items may increase as a result. This idea appears to be a double-edged sword.

Along the same lines, eliminating or capping deductions for donations to charities may backfire and result in fewer contributions and an increased need for funding from the government. Reducing benefits for veterans or Social Security benefits may look like viable choices, but how will our respected elders pay for essential living items, and possibly the added national sales tax, when they earn so little each month?

The national debt is a government problem, brought about by years of inadequate budgeting and overspending. It is unreasonable to assume that the debt crisis can be fixed by imposing more restrictions and additional requirements to the citizens of America. It's also unlikely that without such measures, our national debt will be lowered to a manageable state. The compromise may be found in some realistic cut-backs and sensible added requirements we, as a nation, can overcome this financial collapse into debt.

Loans For Investment Property Acquisitions

Loans For Investment Property Acquisitions
by Takara Alexis

The key to building wealth through investment property is to purchase several assets using borrowed funds at the best interest rates and terms. Lending institutions offer numerous loans for investment property purchases, each of which has its benefits that might be suitable for the borrower's needs.

In this type of loan, an investor will use equity in an existing property to purchase and build other assets to create greater wealth. As a rule, the value of home equity must be at least 2-% of the value of the intended land purchase. This loan allows an investor to pay off his house faster and build assets through discipline and money management.

A variable loan charges an interest rate which fluctuates or changes according to market conditions. This results in fluctuating values of loan repayment. The investor could choose between a Principal and Interest (P & I) or Interest Only (IO) repayment plan. Under the P & I option, the borrower will pay a portion of the principal and corresponding interest throughout the loan's term. An IO loan means that the borrower will only pay the corresponding interest charges for a specified time, after which the principal and remaining interest fees shall be paid. A variable rate loan is the choice of investors who foresee declining interest rates during the term of the loan.

This type of loan protects investors against interest rate increases. The interest rate is commonly fixed for the first couple of years also known as the fixed rate term. At the end of the fixed rate term, the loan will assume a standard variable rate loan. Investors who foresee raising interest rates will decide to lock in the prevailing interest rate under a fixed rate loan.

Lo Doc is a type of loan that is suitable for investors or self-employed borrowers who are qualified to obtain a loan but are unable to provide standard proof of income such as pay slips or income tax returns. This works just like the usual variable rate or fixed rate loans.

A credit line, also known as 'evergreen' loan, does not have a set term and provides the investor access to funds up to the maximum approved borrowing limit. This is useful when an investor has built a reasonable amount of home equity, which may be used to purchase other properties for additional investment.

Lenders may offer other variations of loans for investment property acquisitions, each of which may suit different borrowers according to their needs. A mortgage broker has access to the best deals and interest rates that match the needs and circumstances of an investor.

Solutions For Each Type Of Debt

Solutions For Each Type Of Debt
by Takara Alexis

There are several strategies for dealing with debt - credit counseling, debt consolidation, etc. - and none of them fits every situation. How you decide to handle your debt depends on the amount and the type of debt you have. For example, you might choose a different strategy for credit card debt than you would for auto loan debt.

If all you have is credit card debt, you have some options, depending on how much debt you have and what you can afford to pay each month. Consumer credit counseling is a good option if you need a slight reduction in your monthly minimum payments. Credit counselors negotiate a lower interest rate and minimum payment on your credit cards, but they add a fee that can put your monthly payment closer to what you're currently paying.

Debt consolidation is another option for credit card debt, but may not be viable for credit card balances over $20,000. Consolidation involves paying off your credit card balances with a loan. However, getting a loan big enough to pay off credit card debt can be hard. Personal loans, which are usually unsecured, are only available up to $20,000. Beyond that, you'll need collateral to secure your loan. You can consolidate with a home equity loan, but you need to own a home and the equity in your home should be big enough to consolidate your credit card debt.

Debt settlement can be used on virtually any size debt because you will only pay part of the debt and ask the creditor to cancel the rest. You have to be ready to pay the full settlement amount once the creditor agrees to your offer. How fast you settle your debt depends on the size of your debt and how quickly you can come up with the money to settle your accounts.

Auto loan debt is different from credit card because the loan secures the vehicle. Credit counseling isn't an option for auto loan debt. You could try debt consolidation, but, that means you have to either qualify for a loan big enough to cover your car loan or you need to have enough home equity to pay off the car loan. If you are trying to consolidate an auto loan and credit card debt, you'll need a loan large enough to cover both.

Debt settlement isn't an option for auto loan debt unless you are willing to give up the car. In that case, you'd pay a settlement on the difference between what the lender auctions the car for and the amount you owed on your loan. Unfortunately, you have limited choices for dealing with payday loans. You can consolidate them along with other debt, settle them (but you will have to dodge the lenders for awhile), or you can include them in a bankruptcy filing.

Dealing with student loans is difficult. Since lenders know you can't bankrupt student loans, they won't accept a settlement payment. Consolidation is difficult, but can be done if you can get a personal loan or home equity loan large enough. If you apply for a loan specifically for student loan consolidation, you may have to qualify with more than good credit history. For student loans, it is typically best to work directly with the lender on a forbearance or deferment option.

You may have to use a combination of strategies to deal with all your debt. For example, take out a consolidation loan and use it to settle your debts. Or you can consolidate some debts and use credit counseling on others. Think through your choices and use the one that best fits your situation.