In the world where work dominates life, it seems it's getting harder and harder for people to find any time to create any relationships with people within their own industry or even friends. In this new world of Internet, social networking websites seem to have replaced this need for many, by providing a social networking platform that can be used anywhere from a phone on the go or a laptop at home.
The fact the accessing the internet has become so easy and that you can get it on almost any device has taken the trouble out of communicating with others during our busy work filled days. Using a short break to reply to updates statuses or even just taking a moment to look at pictures from your friend's vacation, Face book has become a way of life for most. Sites like Face book and twitter are some of the heaviest trafficked websites throughout the globe. It only makes sense that businesses should find some way to market themselves within this online world.
Social networking has created a way for marketers to gain unexpected business leads. By gaining followers, creating online contests and giveaways marketers have found that having a direct link with the customer can be incredibly valuable to their success.
Some companies such as Fishbat will handle business relations using social media. Through search engine optimization, link building, and site promotion, companies such as Fishbat Marketing draw traffic from social media sites to businesses that are looking to grow.
Businesses do not grow without relationships, so making the right friends from a related business group can give better results. Good examples for social networking through Internet are websites like Face book and Twitter. These social media websites help businesses and individuals alike build relationships with any person. Expanding your relationships with social media sites will amplify your chances of making profitable business contacts.
Showing posts with label search engine optimizing. Show all posts
Showing posts with label search engine optimizing. Show all posts
Thursday, August 25, 2011
Black Hat Search Engine Optimization
Black Hat Search Engine Optimization
by Takara Alexis
Black Hat search engine optimization is customarily defined as techniques that are looked down upon and used to get higher search rankings in an unethical manner. Black hat SEO techniques commonly include breaks in search engine rules and regulations. A lot of what is known as black hat SEO actually used to be legit, but some folks went a bit overboard and now these techniques are frowned upon by the general SEO community at large.
These black hat SEO practices will actually provide short-term gains for the website in terms of rankings, but if you are discovered utilizing these unethical techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO really is a short-sighted solution to a long-term problem, which is establishing a Web site that provides both a great user experience and all that comes with that.
Some black hat SEO techniques are to avoid are keyword stuffing, invisible text, and doorway pages: Keyword stuffing is basically packing long lists of keywords and nothing else onto your site which will eventually get you penalized and dropped by search engines. Using invisible text is when you put lists of keywords in white text on a white background. The idea is to attract more spiders to your website and gain a higher rank. However, this will just disappoint viewers when they see the content.
A doorway page is basically a fake page that is used purely for search engine spiders. Users will never even see the page; it is a weak attempt to index a site higher.
Black Hat SEO is tempting; after all, these tricks actually do work, for a short period of time. They do end up getting sites higher search rankings; that is, until these same sites get noticed and banned for using unethical practices. It's just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.
by Takara Alexis
Black Hat search engine optimization is customarily defined as techniques that are looked down upon and used to get higher search rankings in an unethical manner. Black hat SEO techniques commonly include breaks in search engine rules and regulations. A lot of what is known as black hat SEO actually used to be legit, but some folks went a bit overboard and now these techniques are frowned upon by the general SEO community at large.
These black hat SEO practices will actually provide short-term gains for the website in terms of rankings, but if you are discovered utilizing these unethical techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO really is a short-sighted solution to a long-term problem, which is establishing a Web site that provides both a great user experience and all that comes with that.
Some black hat SEO techniques are to avoid are keyword stuffing, invisible text, and doorway pages: Keyword stuffing is basically packing long lists of keywords and nothing else onto your site which will eventually get you penalized and dropped by search engines. Using invisible text is when you put lists of keywords in white text on a white background. The idea is to attract more spiders to your website and gain a higher rank. However, this will just disappoint viewers when they see the content.
A doorway page is basically a fake page that is used purely for search engine spiders. Users will never even see the page; it is a weak attempt to index a site higher.
Black Hat SEO is tempting; after all, these tricks actually do work, for a short period of time. They do end up getting sites higher search rankings; that is, until these same sites get noticed and banned for using unethical practices. It's just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.
Wednesday, August 17, 2011
The Possible Impact That Google+ Has On Search Engine Optimization(SEO)
The Possible Impact That Google+ Has On Search Engine Optimization(SEO)
by Takara Alexis
Although you can only join by invitation at this point, you've probably heard of Google+, Google's latest attempt to join Facebook and Twitter as a must have social networking tool. In the months before Google+ was launched, Google also began implementing the +1 button as a usable option for users to signify that they enjoy a specific site or page in an attempt to collect as much raw data as possible about the popularity and social value of sites and content before Google+ was rolled out for the masses. Preceding the Google+ and +1 button was the introduction of real time search, which was able to incorporate search results from Twitter, blogs and Facebook. Google, it would appear, is realizing the immense value of social media and the impact of social media on web search.
Search will continue to have a social element infused into it as the addition of the +1 button will change search results, as will live feeds from Google+ pages, much like Facebook "likes" and Twitter "tweets" are currently affecting search results by influencing user decisions due to their value as endorsements of certain sites and content.
Google definitely wants websites to implement the +1 button in their pages so that they could track and measure changes in click through rates. The +1 button will also be included on all SERPs as well as all Google+ feeds. What this means is business owners and marketers must ensure that a positive customer experience is, perhaps more than ever before, their primary focus in the hope that as many users as possible will +1 their site, and in doing so, endorse their business.
But perhaps the most interesting concept presented by Google+, and one that could potentially have a significant impact on SEO, is the "Google Circles" feature.
The "Circles" feature is interesting because it grants users the ability to share whatever they choose with specific groups, or Circles, of individuals. As Google+ users build their Circles, they will subsequently be able to see the sites that users in their circles have +1d in Google's SERPs. This has enormous potential - users will be far more likely to make a choice or purchase based on the recommendation of people they have invited to their Circles - people who they know and whose opinions they trust. Most users are going to be a lot more likely to trust the recommendation of someone they know rather than the recommendation or review from a stranger. Over time, Circles will become a lot more defined as more available user data is integrated into them - using that data to effectively market could be a powerful SEO strategy.
Basically, Google has taken the ideas behind many of their social media competitors more influential and successful features in an attempt to make search more about real people. Google+ and the +1 button are allowing users to influence online activity, and, as such, they'll have an effect on search results. How this will fully impact SEO remains to be seen, but the enormous potential of these features and their long term impact is fairly clear - site ranking methods are changing thanks to the +1 button and this will likely end up creating an altogether new method of SEO in the future.
by Takara Alexis
Although you can only join by invitation at this point, you've probably heard of Google+, Google's latest attempt to join Facebook and Twitter as a must have social networking tool. In the months before Google+ was launched, Google also began implementing the +1 button as a usable option for users to signify that they enjoy a specific site or page in an attempt to collect as much raw data as possible about the popularity and social value of sites and content before Google+ was rolled out for the masses. Preceding the Google+ and +1 button was the introduction of real time search, which was able to incorporate search results from Twitter, blogs and Facebook. Google, it would appear, is realizing the immense value of social media and the impact of social media on web search.
Search will continue to have a social element infused into it as the addition of the +1 button will change search results, as will live feeds from Google+ pages, much like Facebook "likes" and Twitter "tweets" are currently affecting search results by influencing user decisions due to their value as endorsements of certain sites and content.
Google definitely wants websites to implement the +1 button in their pages so that they could track and measure changes in click through rates. The +1 button will also be included on all SERPs as well as all Google+ feeds. What this means is business owners and marketers must ensure that a positive customer experience is, perhaps more than ever before, their primary focus in the hope that as many users as possible will +1 their site, and in doing so, endorse their business.
But perhaps the most interesting concept presented by Google+, and one that could potentially have a significant impact on SEO, is the "Google Circles" feature.
The "Circles" feature is interesting because it grants users the ability to share whatever they choose with specific groups, or Circles, of individuals. As Google+ users build their Circles, they will subsequently be able to see the sites that users in their circles have +1d in Google's SERPs. This has enormous potential - users will be far more likely to make a choice or purchase based on the recommendation of people they have invited to their Circles - people who they know and whose opinions they trust. Most users are going to be a lot more likely to trust the recommendation of someone they know rather than the recommendation or review from a stranger. Over time, Circles will become a lot more defined as more available user data is integrated into them - using that data to effectively market could be a powerful SEO strategy.
Basically, Google has taken the ideas behind many of their social media competitors more influential and successful features in an attempt to make search more about real people. Google+ and the +1 button are allowing users to influence online activity, and, as such, they'll have an effect on search results. How this will fully impact SEO remains to be seen, but the enormous potential of these features and their long term impact is fairly clear - site ranking methods are changing thanks to the +1 button and this will likely end up creating an altogether new method of SEO in the future.
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